The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from December 2, 2024 to January 2, 2025. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for January.
Byeon Woo Seok continued his reign at the top of the list this month with a brand reputation index of 3,336,641, marking an 8.71 percent increase in his score since December.
Soccer star Son Heung Min jumped to second place with a brand reputation index of 2,664,303, marking a 43.73 percent rise in his score since last month.
Meanwhile, Lim Young Woong took third place for January with a brand reputation index of 2,093,939.
aespa rose to fourth place with a brand reputation index of 1,579,440, marking a 73.70 percent increase in their score since December.
Finally, ASTRO’s Cha Eun Woo held onto his spot at fifth place with a brand reputation index of 1,290,397 for January.
Check out the top 30 for this month below!
Byeon Woo Seok
Son Heung Min
Lim Young Woong
aespa
ASTRO’s Cha Eun Woo
BTS
BLACKPINK
Kim Soo Hyun
SEVENTEEN
Yoo Jae Suk
Kim Go Eun
Lee Jung Jae
IVE
Hyun Bin
Kim Jong Kook
Lee Chan Won
Lee Byung Hun
Gong Yoo
Seo Hyun Jin
Ma Dong Seok
ILLIT
Jung Hae In
Park Eun Bin
BIBI
Kang Daniel
Kim Hye Yoon
LE SSERAFIM
TWS
Young Tak
Kim Dong Hyun
Watch Byeon Woo Seok in his drama “Lovely Runner” on Viki below:
[viki-watchnow url=https://www.viki.com/tv/40466c-lovely-runner?locale=en]
Or check out his past drama Flower Crew: Joseon Marriage Agency below!
[viki-watchnow url=https://www.viki.com/tv/36679c-flower-crew-joseon-marriage-agency]
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