The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of January!
The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 29, 2024 to January 29, 2025.
BLACKPINK continued their reign at the top of the list this month with a brand reputation index of 10,535,122 for January.
Meanwhile, Lim Young Woong rose to second place with a brand reputation index of 8,213,721 for the month.
BTS took third place on the list with a brand reputation index of 7,058,326, marking a modest 0.25 percent increase in their score since December.
Soccer star Son Heung Min came in fourth place with a brand reputation index of 6,658,047, while SEVENTEEN rounded out the top five with a score of 5,321,815.
Check out the top 30 for this month below!
BLACKPINK
Lim Young Woong
BTS
Son Heung Min
SEVENTEEN
Yoo Jae Suk
Lee Jung Jae
Byeon Woo Seok
IVE
Lee Chan Won
Lee Jun Hyuk
Kim Min Jae
Jun Hyun Moo
Choo Young Woo
Lee Byung Hun
Hyun Bin
aespa
Lim Ji Yeon
Gong Yoo
TWICE
SHINee
Song Joong Ki
BIGBANG
Baek Jong Won
Red Velvet
Kang Daniel
HaHa
(G)I-DLE
Kang Ho Dong
Han Ji Min
Check out BTS’s film “BREAK THE SILENCE: THE MOVIE” with subtitles on Viki below:
[viki-watchnow url=https://www.viki.com/movies/40619c-bts-break-the-silence-the-movie]
Or watch SEVENTEEN’s variety show “NANA TOUR with SEVENTEEN” below!
[viki-watchnow url=https://www.viki.com/tv/40620c-nana-tour-with-seventeen]
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