The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from December 14, 2024 to January 14, 2025.
Hyun Bin topped this month’s list with a brand reputation index of 4,824,632, marking a staggering 157.45 percent increase in his score since December. High-ranking phrases in his keyword analysis included “Harbin” and “Ahn Jung Geun,” while his highest-ranking related terms included “agonize,” “donate,” and “thankful.” Hyun Bin’s positivity-negativity analysis also revealed a score of 84.03 percent positive reactions.
Lee Jun Hyuk took second place for January with a brand reputation index of 4,593,532, marking an impressive 110.93 percent rise in his score since last month.
Lee Je Hoon ranked third for the month with a brand reputation index of 3,045,105, while Lee Byung Hun came in at a close fourth with a score of 3,042,003.
Finally, Lee Jung Jae rounded out the top five for January with a brand reputation index of 2,875,045.
Check out the top 30 for this month below!
Hyun Bin
Lee Jun Hyuk
Lee Je Hoon
Lee Byung Hun
Lee Jung Jae
Kim Nam Gil
Jung Hae In
Kim Hee Won
Gong Yoo
Lee Dong Wook
Im Siwan
Hwang Jung Min
Wi Ha Joon
Kim Tae Ri
Park Bo Young
Song Joong Ki
Lee Jin Uk
Lee Dong Hwi
Go Youn Jung
Jeon Yeo Been
Go Soo
Bae Doona
Lee Ha Nee
Um Tae Goo
Song Seung Heon
Lee Yi Kyung
Kang Ha Neul
Kim Si Eun
Ha Jung Woo
Jung So Min
Watch Lee Jun Hyuk in his new drama “Love Scout” with subtitles on Viki below:
[viki-watchnow url=https://www.viki.com/tv/40833c-love-scout]
And Lee Je Hoon in his new variety show “Rented in Finland” below!
[viki-watchnow url=https://www.viki.com/tv/40844c-rented-in-finland]
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