The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from December 11, 2024 to January 11, 2025.
SEVENTEEN topped the list with a brand reputation index of 8,366,546, marking a 37.02 percent increase in their score since December. High-ranking phrases in the group’s keyword analysis included “CARAT,” “BSS,” and “album,” while their highest-ranking related terms included “perform,” “record,” and “comeback.” SEVENTEEN’s positivity-negativity analysis also revealed a score of 91.96 percent positive reactions.
BTS rose to second place with a brand reputation index of 6,856,676, marking a 51.24 percent increase in their score since last month.
Meanwhile, BIGBANG took third place for the month with a brand reputation index of 4,442,349.
NCT came in at a close fourth with a brand reputation index of 4,247,847, marking a 72.31 percent rise in their score since December.
Finally, Stray Kids rounded out the top five with a brand reputation index of 3,696,264, marking a 45.52 percent increase in their score since last month.
Check out the top 30 for this month below!
SEVENTEEN
BTS
BIGBANG
NCT
Stray Kids
ENHYPEN
TWS
THE BOYZ
SHINee
EXO
ATEEZ
INFINITE
Super Junior
BTOB
ASTRO
BOYNEXTDOOR
MONSTA X
ZEROBASEONE
TREASURE
HIGHLIGHT
RIIZE
TVXQ
TXT
Wanna One
CRAVITY
2PM
GOT7
VIXX
PENTAGON
ONEUS
Watch many of the above groups perform at the 2024 SBS Gayo Daejeon on Viki below:
[viki-watchnow url=https://www.viki.com/tv/40905c-2024-sbs-gayo-daejeon?locale=en]
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